Baarerstrasse 135
CH-6300 Zug

Tel: +41 43 811 88 88

Authorized Representatives

Benedikt Halter

Commercial Registry Office Entry

Registered Company Name: Mercuria Helvetica AG
Number: CHE-478.584.196
Commercial Registry Office: ZUG


The author assumes no responsibility for the accuracy, specificity, timeliness, reliability and completeness of the information provided.

Liability claims against the author on the basis of material or immaterial damage resulting from the access, use, or non-use of the published information resulting from misuse of the connection or technical problems are excluded.

All offers are non-binding. The author explicitly reserves the right to change, expand or delete elements of the website or the entire range of products without prior notice, or to temporarily suspend or permanently cancel the publication.

Liability for Links

References and links to third-party websites lie outside our sphere of responsibility. Any responsibility for such websites is rejected. Such websites are accessed and used solely at the risk of the user.


The copyright and all other rights pertaining to content, images, photos or other data on the website belong exclusively to Mercuria Helvetica AG, unless another right-holder is explicitly stated. The prior written consent of the copyright holder is required to reproduce any of these elements.



This data Privacy Policy explains how we use the personal information we collect from existing and prospective customers when they use MERCURIA HELVETICA AG services, attend our events or visit our premises, subscribe to our newsletter, or use our websites, apps, platforms and services which are subject to this privacy policy (our “services”).

MERCURIA HELVETICA AG is the responsible party for your personal data, i.e. the organisation that determines the “purposes and means” by which your personal data is processed, or in other words, the organisation that defines the uses of the data processed by MERCURIA HELVETICA AG and determines the way in which this data is processed. See the “Definition - MERCURIA HELVETICA AG” at the end of this document for more information about MERCURIA HELVETICA AG.


  • 1. Entry into force and validity of this privacy policy

  • 2. Information collected and how it is used

    • 2.1. Provision of online accounts

    • 2.2. Replying to customer queries

    • 2.3. Event management

    • 2.4. Get to know your activities better

    • 2.5. Fulfillment of contract

    • 2.6 Acquiring new customers

    • 2.7. Improving our products and services through the distribution and evaluation of surveys

    • 2.8. Purchasing information

    • 2.9. Payment information

    • 2.10. Cookies and other technologies

    • 2.11. Legal and regulatory requirements and other business purposes

  • 3. Legal basis for the processing of your personal information

    • 3.1. Our legitimate interests

  • 4. How we share your information


    • 4.2. Outside of MERCURIA HELVETICA AG, with our partners and third parties

  • 5. How we protect your information

  • 6. Marketing and communication

  • 7. Asserting your rights

  • 8. Storing your information

  • 9. Your obligations

  • 10. Changes to this Privacy Policy

  • 11. Contacting MERCURIA HELVETICA AG


This privacy policy applies to the following services:

  • The completion of a form on one of our apps or websites

  • Contacting MERCURIA HELVETICA AG with a request for a response or using the online chat function

  • The purchasing or research of MERCURIA HELVETICA AG products or MERCURIA HELVETICA AG services either online or offline

  • Participation in (market) research projects, such as surveys etc.

  • Use of our service portals

  • Participation in one of our events or visiting our event kiosk

  • Any queries that we process, such as for a repair or upgrade of a product or service we offer

  • Marketing for goods and services that in our opinion may be of interest to you


We collect personal information in the following circumstances:

  • If you have expressed interest in a product or service we offer, we will collect your business contact information. For example, if you contact us online, visit our booth at an event, or call us to inquire about a potential service or product, we will record your information so that we can follow up on your request and suggest other products and services that may be of interest to your company.

  • When you register for a service we offer you will be asked for some of the personal information needed to create a user account so that we can provide you with our services. Some input fields are mandatory. If you do not complete mandatory fields, we may be unable to provide you some or all of our services.

  • When you use our services, we are entitled to collect and process personal information regarding your use of these services, so that we can improve your overall user experience and fulfill our obligations to you.

  • If we conduct market research and identify perspective clients: we may from time to time buy marketing lists and other databases of contact details to ensure that we reach appropriate target audiences. These databases could include your name, business email address, and business phone number. We do not buy marketing lists containing private contact information.

  • To improve your user experience and the overall quality of our services, we use your personal information to personalize the messages we send to you. For example, we record your job title to ensure that we provide marketing material that is relevant to your role in the business.

    Below we will explain in more detail how we use the information collected in these circumstances.


You provide us with personal information when you set up an online account (e.g. one our service portals) that identifies you as a person (not your company), such as your name, your position within your company, your business e-mail address or phone number. We need this information for a number of reasons:

  • To verify your identity and help identify users: For example, your e-mail address can be used as a user name to log in to your online account and access MERCURIA HELVETICA AG services.

  • To send important messages: For example, we ask for your e-mail address so that we can send you an order confirmation or notify you of updates to our service. We will also send you purchase confirmations and notify you of changes to our terms, conditions and policies.


Your personal information is processed so that we can respond to inquiries and identify users. For example, your contact details will be collected if you wish to be called back and fill in an online form or if you use the online chat function. This data can also be used to identify you in the future. When you fill out a form on our website or app, we store relevant personal information so that we can track the entire history of your request and thus handle it more efficiently.


We collect your details if you register for an event, webinar or seminar that interests you, as well as for processing payments for such events (if applicable) and to provide you with relevant materials for such events:

For example, depending on the nature of the event, we will collect your name, telephone number (your business telephone number only), emergency contact information (only if absolutely necessary), any dietary requirements and other information necessary to give you the best possible experience.


This information pertains to your MERCURIA HELVETICA AG products, MERCURIA HELVETICA AG services or solutions (including provided services, software applications, vehicle models and purchase data) and how MERCURIA HELVETICA AG products or solutions can be configured and used ( e.g. user settings and preferences, installation and integration or other settings) and data about your customers or managed services, licenses, warranty and repair interactions with MERCURIA HELVETICA AG. Sometimes this information is linked to your business, but sometimes it needs to be personally linked to you (for example, in the case of clients who are professional photographers).

Some of the information in this category does not classify as personal information, but we will take all necessary measures to protect it. This data is processed for the following purposes:

  • to provide you with more meaningful information, more relevant content and offers and the latest news on our products, solutions, services and events: for example, personalized and helpful information, such as expert tips and tricks, resources, software updates, installation guides, user manuals or details about relevant courses.

  • to provide, maintain and improve our products and services, and to develop new products and services: By understanding how our customers use our products, we can identify certain characteristics that we need to improve and develop future products.

  • to deal with problems related to MERCURIA HELVETICA AG products and services:

    • We need your product information so we can handle your queries more effectively and give you product-specific information.

    • If we know your operating system (OS), we can handle your query more effectively, for example by providing information about relevant driver downloads.

    • We use this information to assess whether your MERCURIA HELVETICA AG product is covered by a warranty.


In order to support your business and fulfill our service contract with you, we may need to obtain personally identifiable information in order to organize repairs, fulfill orders and provide services. We must arrange appointments for this purpose and therefore seek the contact details of a person in your company. Some examples:

  • Call log to organize a repair or service;

  • Filling out a form, including online, so that we can send you to one of our products;

  • Providing information for managed services, such as reporting, use and exploitation;

  • Identity verification for AML / KYC (anti-money laundering, "Know Your Customer");

  • Problems with the MERCURIA HELVETICA AG software or hardware that we need to talk to you about and

  • On-site visits or collection of equipment.

If we need to do technical work within your IT infrastructure, we may need to access personal information stored by your organization. When we hire third parties to fulfill our activities, we ensure that they are trusted partners whose values are in line with ours.

Depending on your role, we may use your information to contact you regarding the availability of online services or changes to these services.


In order to offer our products and services to other interested parties, we occasionally acquire contact information from our industry partners and from professional organizations that provide such information to companies. When we receive contact information in this manner, we ensure that your information is not on a national contact blacklist which precludes unsolicited advertising.


MERCURIA HELVETICA AG and its partners occasionally send surveys and feedback forms. If you provide your name and contact information, we may use that information to respond to your feedback, provide you with information that we think may be of interest to you, and include you in our marketing database (you may opt-out of this option during the survey if you are not interested).

Our partners may choose to use your information for their surveys, if permitted. If this is the case, MERCURIA HELVETICA AG is no longer responsible for your personal data and you are no longer subject to this Privacy Policy. Please read the privacy policy of these partners for more information about their own privacy practices or for instructions on how to unsubscribe from their services.


We keep records of the goods and services you purchase through MERCURIA HELVETICA AG services. This helps us to provide, maintain and improve products and services, and to develop new products and services. We also send you important notifications regarding the purchase and inform you of changes to our terms, conditions and policies.


We do not process or store your bank or credit card information when you purchase goods and services through MERCURIA HELVETICA AG services. Payments for purchases are made through third-party payment platforms that do not share your bank details.


Sometimes we need to process your personal information in order to comply with applicable laws and regulations: For example, if we have to report a suspicion of fraud.

Your information may also be processed for other business purposes, including during negotiations, fulfilling your contract, managing accounts and records, supporting corporate social responsibility, or conducting legal, regulatory, and internal investigations.


MERCURIA HELVETICA AG only processes your personal information when there is a legal basis to do so.

The legal basis will depend on which of the aforementioned purposes the personal data is collected and used. In almost all cases, the legal basis will be one of the following:

  • The legitimate business interests of MERCURIA HELVETICA AG: When MERCURIA HELVETICA AG needs to understand customers, promote goods, products and services and as a multinational vehicle service provider, manufacturer of photo and photo products, and provider of solutions and services for effective vehicle management. For more information, see section 3.1 below.

  • Contract Fulfillment: If you have ordered or requested products or services from us and we need to use your contact information to process your order and provide products or services.

  • Regulatory Compliance: If MERCURIA HELVETICA AG is subject to legal obligations and must use your contact information to comply with these legal obligations.

  • Consent: For example, if you have voluntarily provided information to us to participate in a contest. You can withdraw your consent at any time in accordance with the MERCURIA HELVETICA AG Europe Privacy Policy.


MERCURIA HELVETICA AG's legitimate interests include those that serve to accurately understand customers so that we can create and market new products and services and provide a better customer experience. For example:

  • On this legal basis, we conduct analyzes to provide you with a tailored experience and to improve, maintain and manage our products and services in a manner that satisfies your customer expectations;

  • We need your information to better assist your organization and to continue to provide the products and services you use;

  • We use campaign and acquisition management technologies that help us analyze how our customers communicate with us so we can ultimately deliver more relevant and engaging content;

  • We engage in product development to improve our products and services, and use your feedback from surveys and other sources as part of this process;

  • Like most companies, we market new products and services that we think may be of interest to you, if permissible, but of course you always have the option to opt-out of these updates.



We limit access to personal information to people in our affiliates who need to know this information. For example, we may share your personal information with our local outlets or service centers to provide our services to you at your current geographic location.


We will not share personally identifiable information processed during your use of our services with any other persons or companies outside the MERCURIA HELVETICA AG Group, except as provided for or provided in accordance with this Policy.

We may disclose your personal information to the following third parties and others for the following purposes:

  • Suppliers or other subcontractors with whom we maintain a business relationship and who provide us with products and services so that we can provide you with services (such as partners, warehousing and delivery, maintenance and service, software development, website hosting and website management);

  • External service providers who generate marketing campaigns and sales leads and conduct market studies on our behalf;

  • Payment processing companies, credit rating companies, and anti-fraud (anti-fraud) service providers to process payments and carry out fraud screenings;

  • With our professional and legal advisers for commercial, financial or legal advisory purposes;

  • If we sell our business assets, your personal information may be shared with a potential buyer. In these circumstances, we will try to bind the buyer to the terms of this Privacy Policy;

  • In exceptional cases, personal information may be disclosed to third parties, such as the police and regulators, so that we can protect our rights, property or the safety of our customers, employees and assets;

  • We may also disclose your personal information when necessary to comply with a legal obligation in a particular jurisdiction, even if it is a voluntary act or decision on our part (e.g. our decision to operate in a particular country or suchlike).


Your personal information will be stored on secure servers and will not be used for purposes other than those set forth in this Privacy Policy. The servers that MERCURIA HELVETICA AG uses to store this information are only accessible to authorized personnel and MERCURIA HELVETICA AG ensures that adequate security measures are in place.

Unfortunately, data transfers over the Internet or data storage systems are not always 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of an account you have with us is compromised), please notify us immediately using the contact details listed at the bottom of the page.

We hire suppliers and service providers based around the globe. As a result, your personal information may be processed in countries outside your country of residence (even if you live in Europe), possibly in countries where you may have fewer rights regarding your personal information than in your legal jurisdiction. When we transfer personal data outside the European Economic Area to a country with less stringent protective measures, we ensure that your data is protected with appropriate security measures, for example, through the EU standard contractual clauses. If you have more questions about the standard contract clauses, please contact us.


MERCURIA HELVETICA AG and/or other MERCURIA HELVETICA AG Group companies may use your personal information for marketing purposes and to inform you about other products and services that may be of interest to you and your company. You can indicate whether you wish to receive such information by ticking the appropriate box in our forms or by telling us directly in person.

You can unsubscribe from this information at any time through the appropriate privacy settings or by using the appropriate unsubscribe link. If you unsubscribe from marketing information, please note that from time to time we may still contact you with service messages (e.g. to confirm an order you have made or to confirm delivery dates).


In certain jurisdictions, you have the right to access, correct, update, restrict and retain a machine-readable copy of your personal information, request the deletion of your data, or assert other rights directly applicable to your jurisdiction. To exercise these rights, you may do so in accordance with our MERCURIA HELVETICA AG-Europe Privacy Policy, or by clicking on the link in our communications emails, or by accessing the relevant section of the MERCURIA HELVETICA AG website, or by contacting us using the contact information listed at the end of this Privacy Policy.

We will delete your personal information as soon as it is no longer needed to fulfill the purposes for which it was originally collected.

You may request us not to use your personal information for specific purposes, including but not limited to, marketing purposes. See the "Marketing and Communications" section above to learn more about how to unsubscribe from marketing communications.

We comply with all requests relating to the exercise of your rights under applicable law. Please note, however, that there are a number of limitations to these rights and that there may be circumstances in which we are unable to comply with your request. If you have questions or concerns about your personal information, please contact us using the contact information at the end of this page. You also have the right to report your concerns to your local data protection authority.


MERCURIA HELVETICA AG will store your personal data only for as long as necessary to fulfill the purposes described in Section 2 of this Privacy Policy and in accordance with statutory data retention rules and limitation periods. This should not exceed 6 years in most countries. For example, once you make a purchase with us, we will keep a record of your purchase as necessary for billing, tax matters and warranties. We may also keep a record of correspondence with you (e.g. if you have a complaint about a product or our services) as long as this is necessary to protect us from any legal claim. If we no longer need your personal data, we will delete it. Please note that if you unsubscribe from our marketing communications, we will keep records of your contact information to ensure that we do not send you any such communications in future.

MERCURIA HELVETICA AG does not delete personal data if it relates to an active business relationship or a product or service expressly requested by you (e.g. the last purchase from a MERCURIA HELVETICA AG service).


You vouch for the quality of the information you provide through our services. All personal data you submit to MERCURIA HELVETICA AG must be accurate, correct and up-to-date. You ensure to provide truthful, accurate and up-to-date information that complies with this principle.


We update our privacy policy from time to time to ensure you are promptly informed about MERCURIA HELVETICA AG's data processing activities. We do not perform any processing activities that could endanger your personal information and will seek your explicit consent, where necessary, in order to protect your right to privacy. Any changes we make to this Privacy Policy will be posted on the Service Page. We will also use one of the communication methods made available by you to notify you of important changes to this Privacy Policy. If you continue to use our services after being notified of updates to our Privacy Policy, you are agreeing to the updated Terms of Service. 

11. Contacting Mercuria Helvetica AG

Use the Form on our Contact-Site or reach us directly.